Procter & Gamble has added its exclusive Extra Absorb Channels to its Pampers Baby Dry brand of diapers to help baby stay dry overnight.

“Your little ones deserve to sleep without any interruptions, especially from a leaky diaper. That’s why we’re constantly keeping their comfort at the heart of what we do and innovating to make sure babies stay dry and happy all night (and day) long,” says Laura Dressman, P&G Baby Care Communications, North America. “Pampers Baby Dry is thinner and drier for outstanding overnight protection and comfort. We know that when baby sleeps, everyone else can get some sleep too, and that it’s important for the overall health of the entire family.”

A baby can urinate up to 12 times a night – that’s a lot of opportunities to interrupt their sleep. Babies are more likely to wake up after they wet their diaper so choosing the right one that will keep them dry could affect your baby’s sleep patterns. Pampers Baby Dry provides up to 12 hours of protection and is the same diaper parents have come to trust for their babies, now with a unique three-layer, three-channel design, that is three times drier than the leading value brand, according to P&G. The channels change the shape of the absorbent layer to help lock wetness away from baby’s skin and distribute wetness more evenly, which keeps the baby drier. The new feature allows for a thinner and drier diaper with a less bulky fit so baby can have a comfortable sleep. Other diaper brands usually have only two absorbent layers, which may not always be effective in keeping baby dry overnight.

In conjunction with the launch of the upgraded Pampers Baby Dry, Pampers has teamed up with celebrity parent, who have three children under six years old. They’ve partnered with Pampers to show the best, and worst, of babies sleep time moments and the affect this has on families. The Lacheys are also helping Pampers kick off its #SleptLikeThis campaign that celebrates a baby’s good night sleep with no interruptions or leaky diapers. It’s a twist on the popular social media hashtag #WokeUpLikeThis which means a bedtime selfie without makeup or crazy just-slept-on-hair.

“As busy parents of three, we’ve been through a lot of bedtime trial and error to find a bedtime routine that works best for our kids,” says Nick Lachey. “That’s why we were so excited to partner with Pampers on #SleptLikeThis, to help other parents.”

“We’ve used Pampers products with all of our children and know from first-hand experience that Baby Dry helps protect our babies through the night so they stay dry and comfortable, which means some much needed extra z’s for us,” adds Vanessa Lachey.

The Lacheys are working with Pampers to encourage parents to:

• Take the new #SleptLikeThis quiz at www.pamperssleptlikethis.com to uncover their baby’s silliest, sweetest, and sometimes-surprising sleep personalities. Parents who take the quiz will receive personalized tips from The Sleep Lady, Kim West, Author, Child & Family Therapist, and Mother of two and also have the chance to win weekly prizes or the ultimate grand prize of a year supply of Pampers diapers and $2500 for a nursery/child’s room makeover
• Watch the fun and spoof-style #SleptLikeThis video that brings to life what it’s like for babies who wake up from overnight wetness and highlights the insight of how important sleep is for babies and parents alike. It features the No. 1 Parenting Network on YouTube, What’s Up Moms: https://www.youtube.com/watch?v=H0xUhBCczZY.